i.am " class="align-top text-decoration-none text-primary"> will.i.am has partnered with tech company Honeywell to launch the XUPERMASK, a 'game-changing, high-concept' smart mask 'for the mid- and post-pandemic world', featuring a breathing filtration system as well as noise-canceling audio, a microphone, a magnetic earbud docking system, Bluetooth connectivity, and a seven-hour battery. The Voice UK judge and Black Eyed Peas frontman commented 'We created XUPERMASK to change the game of our new normal. In this new age of style and security, XUPERMASK is an uncompromising face mask design with high-tech performance for the modern lifestyle'.